Enough is enough...

Ok, this is getting a little ridiculous.

I love my iPod as much as the next person, but do I really want/need a pair of jeans that I can plug it into? And is Levi's that desperate a company that it has to get gimmicky? I know they've struggled to make money in the past several years, but I hardly think a pair of $200 jeans is the solution. You'd think a company that has been making jeans for so long could rely on a little market research and continuing brand awareness to sustain sales. Or maybe there market research revealed that of the 42million iPods sold 113 owners (.003%) would be crazy enough to buy a pair. Count me out.